Data Protection Services is in the business of data security, so adequate planning for disaster is vital. Every geographic area has its drawbacks - for New Orleans it is hurricanes. In their ten years of operation, DPS heard from prospective clients that competitors used the threat of hurricanes as one of the reasons they should not do business with us. Developing a hurricane response plan was thus important in two respects. First, it was absolutely critical to be prepared in the event of a hurricane, and, second, it was important to convey that information to clients and prospective clients.